What is the CCPA and how can technology help?
The California Consumer Privacy Act (CCPA) passed on June 28, 2018, and became law on January 1, 2020. The law has introduced new privacy rights for consumers and requires companies that conduct business in the State of California to implement structural changes to their privacy programs. The new rights given to California consumers are similar to the rights provided in the European Union's General Data Protection Regulation (GDPR). The CCPA also subjects non-compliant businesses to fines, class-action lawsuits, and legal action. CENTRL helps companies quickly get in compliance with CCPA.